Nestle: Corporate campaign by Nestle Pakistan is running these days, Achai see bana, Achai ke liye, emphasize the goodness of food. Best digital campaign awarded.
KFC: KFC Pakistan’s recent campaign is turning the heads of visitors, as they installed billboards across Pakistan utilizing cheeky punch lines. Baap Baap Hota hai means father is father
Lipton Pakistan: Lipton Pakistan joined hands with The Citizen Foundation to provide free education to students.
Habib Metropolitan Bank Ltd.: An evocative campaign that highlighted expats and the hardships they face every day. This advertisement has attracted the attention of many people in recent days.
Continental Biscuit Ltd. Recently, the advertisement is trending in Pakistan, and it is specially aired for the worldwide friendship day (30th July). The tagline is: The product Candi launched campaigning ‘Khaas Mithaas Khaas Dost’ (special sweetness, special friend). This advertising centered on a best friend who is always there for you through difficult times.
]]>Our everyday lives now involve the realm of digital marketing. In Pakistan, user experience has emerged as a crucial component for brands; most brands do not properly concentrate on digital marketing. There is a significant gap that must be closed and the user experience improved. Although traditional digital marketing techniques are rapidly being replaced by artificial intelligence, there are still many opportunities for digital marketing firms.
One of the primary channels for Pakistani brands to increase their visibility is social media marketing; nevertheless, digital marketing firms are mostly investing in paid advertising campaigns with higher cost per click (CPC). CPC will be lower if appropriate keyword research and strategy are applied!
A plan for using channels to increase your online presence is called a digital marketing strategy. It ought to consider elements like your target market, your advantages and disadvantages, and your rivals.
You should use business-wide data to inform and guess in order to develop an effective plan. This will assist you in determining your target market, the best marketing channels to employ or test, and the best way to convey your message or brand.
The most effective digital marketing strategies to be implemented